Designed by Forte Advice and brought to life by Gugustudio, this animation explores the thinking behind the Mind Energy identity. Small pixels gradually build the logo while simultaneously generating a rising energy pulse in the form of a bar chart — a subtle reference to both performance, growth, and the flow of energy at the heart of the brand.

The motion balances playful pixel-based construction with smooth, compact transitions, creating a visual language that feels both intelligent and energetic. The result is a logo reveal that transforms data-driven structure into a living brand experience.